I&B Ministry
News Broadcasters Association rechristens as News Broadcasters & Digital Association
Mumbai: News Broadcasters Association (NBA), the largest body of news broadcasters in the country, has decided to change its present name to ‘News Broadcasters & Digital Association’ (NBDA).
NBA consists of the nation’s top-rated news channels and commands more than 80 per cent of news television viewership in India. With the media landscape has changed drastically due to technology, enormous choices have now become available to viewers to access content on various mediums and digital seems to be the future. NBA Board has decided to change the name of NBA to NBDA in order to reflect the addition of digital media news broadcasters as its members.
“NBA has decided to bring within its purview digital media news broadcasters. In its new phase, with the inclusion of digital media news broadcasters, the NBA board has decided to change the name of the body from NBA to NBDA,” said NBA president Rajat Sharma announcing the decision.
“I firmly believe that the NBDA will become a strong collective voice for both the broadcast and digital media. Along with commercial and regulatory issues, it will also enable the Association to defend the fundamental right of free speech and expression guaranteed to the media in the Constitution of India in a better manner,” Sharma added.
The pride of the NBA has been the setting up of an independent self-regulatory body News Broadcasting Standards Authority (NBSA) 14 years ago. The NBSA has put in place a time-tested complaint redressal system and process, headed by eminent judges of the Supreme Court of India and eminent persons who have striven to improve broadcasting standards.
NBDA board has decided that with the inclusion of digital media news broadcasters, the name of the self-regulatory body, NBSA be rechristened as ‘News Broadcasting & Digital Standards Authority’ (NBDSA).
I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
