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New TAM peoplemeter seeding completion in Jan
MUMBAI: The switchover to the single unified ratings system is taking longer than envisaged. The process of installation of a total of 4,800 peoplemeters is now expected to be completed between the middle and end of January.
Once these 4,800 peoplemeters have been installed all urban centres with a population of over 100,000 will be effectively covered, TAM Media president LV Krishnan informed indiantelevision.com. Krishnan added that there would be a further 200 meters kept as standby in case replacements were required.
The details of what is expected to be achieved have been presented by TAM in a report titled “India Peoplemeter Update II” that was readied on 20 October. According to Krishnan, the joint industry body (JIB) that constitutes agencies, advertisers and broadcasters and chaired by Unilever’s BV Pradeep had already vetted the report.
The update is the second such report to be released, the first of which was out in April.
To increase the sample width, Rajasthan and Bihar (formerly not part of it) have now been included among the areas covered. However, the troubled state of Jammu and Kashmir, Assam and the north-east still remain out of the sample.
As far as the big cities go, it is Mumbai that will have the highest number of meters with 450 (earlier 312) followed by Delhi with 425 (355 before). Kolkata will have 265, while Chennai, Bangalore and Hyderabad will all 255 each.
The new “single currency” for television ratings is a result of the merger of the ratings of ORG MARG’s Intam with that of IMRB’s Tam. This process was initiated in October 2001 when a new venture was floated to combine the local TV ratings from TAM Media Research (a 50:50 joint venture between AC Nielsen and Kantar Media research combined with IMRB) with data from ORG -Marg, in a single service across India.
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Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
