iWorld
New Instagram feature to let users co-author same posts
Mumbai: Social networking application Instagram is set to introduce a new ‘Collabs’ feature that will allow users to collaborate with others on feed posts and reels on the photo-sharing platform.
This new feature allows two accounts to co-author a post or reel. The post or reel will appear jointly to each user’s followers and will share the same comment thread, as well as view and like counts.
“We are launching Collabs, a new way to co-author feed posts and reels. Invite an account to be a collaborator. Both names will appear on header, share to both sets of followers, live on both profile grids, share views, likes and comments,” stated the Facebook-owned company in a tweet on Wednesday.
Instagram said that collaborating is a huge part of how people connect on the social media platform. “With ‘Collabs,’ you can invite a collaborator to your feed post and reels and so they can share the content with their followers,” the company shared.
iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
