GECs
New Global TV data released
The RTL Group’ IP division has just published European Key Facts – Television 2001, an informed overview of the state of the art in the industry.
TV Keyfacts 2001 covers 47 countries, including 35 European countries, USA, Canada, Australia, important countries in Latin America and Asia, including Japan, South Korea, China and India, as well as South Africa and Israel. All data are related to 2000. Although Europe has the most extensive coverage, major television exporting countries including the US, Latin America and Australia are also covered in depth.
The report presents a detailed approach of television markets in every country. It details the TV landscape with domestic and foreign channels, pay TV and digital TV as well as differentiated audience figures and advertising expenditures. The report also points out some trends which European television has undergone over the past year. It gives graphic key tables giving a global overview of television in Europe.
Most data is based on raw data supplied by each country. All details of the television industry, including information of TV equipment, cable and satellite, average viewing time and advertising figures are considered from different points of view in the report. It lists top programmes in every country, viewing patterns, and breakups of advertising expenditure.
GECs
Z launches ‘Dilfluencer Moments’ to boost brand engagement across screens
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee Entertainment Enterprises Ltd (‘Z’) has unveiled ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through the clutter and turn audience attention into brand love.
With media access increasingly democratized, visibility alone no longer drives results. Shrinking attention spans and rising content noise have made memorability, emotional connection and action the real currency. Dilfluencer Moments addresses this by embedding brands into character-led, culturally resonant storytelling that travels seamlessly from TV to digital, social and creator ecosystems.
The format debuted with the “TumHoLovely” campaign on National Girl Child Day. Anchored in Hindi and Marathi shows, the campaign’s narrative extended organically across digital platforms, amplified by creators and community participation. A brand film featuring Sanya Malhotra further showcased how TV-originated cultural cues can spark broad engagement and virality. Within 24 hours, the campaign racked up 35 million total impressions, 20 million digital views, 2.5 million engagements and over 1,000 comments.
Laxmi Shetty, head – advertisement revenue, broadcast & digital, Zee Entertainment Enterprises Ltd, said, “As consumers turn away from interruption-led communication, advertisers need moments that feel culturally earned and emotionally authentic. Dilfluencer Moments delivers reach at scale through character-first content systems that connect with audiences personally, transforming storytelling into brand love.”
Kartik Mahadev, chief marketing officer, ‘Z’ & Zee 5, added: “Access alone is no longer an advantage; affinity is. Affinity comes from storytelling, familiar characters and moments that stay with audiences across screens. Dilfluencer Moments lets brands participate meaningfully in moments audiences already love, travelling organically across linear, digital and social platforms at scale.”
By anchoring campaigns in high-trust television moments and extending them into digital and social ecosystems, Dilfluencer Moments enables brands to generate organic engagement, amplify virality and convert attention into long-term emotional equity.
With its national scale, deep emotional storytelling and character-first approach, Z is offering marketers a powerful new way to build affinity, cut through clutter and create culturally resonant brand moments that stick.
