DTH
New DTH guidelines will make the sector competitive: Javadekar
KOLKATA: At the end of last year, the ministry of information and broadcasting (MIB) announced revised guidelines for direct-to-home (DTH) operators in India. The new DTH policy will make the sector competitive and will have a positive impact on consumers, I&B minister Prakash Javadekar informed the Rajya Sabha on Monday.
The minister mentioned that the guidelines with enhanced period of license with provisions of renewal beyond the initial licence period will ensure continuity and a rationalised licence fee regime. Moreover, the rules will have a positive impact on qualitative and competitive services being extended to the consumers in the long term.
“The changes will facilitate ease of doing business, offer employment opportunities, make the sector competitive with likelihood of new players coming forward to provide DTH services and also provide a rationalised licensing fee regime and enhanced period of licence,” he detailed.
After resolving the long standing impasse on the DTH licence policy, the government announced DTH licences will now be issued for a period of 20 years. Under the new rules, licence fee will be collected quarterly instead of annually.
Changes had been approved for 100 per cent foreign direct investment (FDI) in the DTH sector which was earlier limited to 49 per cent. The decision had already been taken by the ministry of commerce and industry but the sector could not avail the benefits due to past MIB guidelines.
The cabinet also approved the sharing of infrastructure between DTH operators. Distributors of TV channels will be permitted to share common hardware for their subscriber management system (SMS) and conditional access system (CAS) applications. Javadekar said at the time of announcement that the decision had been taken to create a level playing field.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
