News Broadcasting
New company to own & manage Zee Business channel
NEW DELHI: Zee Business, a proposed business news channel from the Zee stable, will be owned and managed by a new company, Zee News Ltd, and not Zee Telefilms.
In a letter to the National Stock Exchange, Zee Telefilms has clarified, “We would like to inform you that (a) 24 hours channel devoted to business news in Hindi is not being launched by the company, but by another company called Zee News Limited.”
The NSE, in order to verify the accuracy or otherwise of media reports on Zee Business channel, had sought clarification from Zee Telefilms so that the interest of the investors is safeguarded.
As reported by indiantelevision.com earlier, a press release from Zee News Ltd today said Zee Business will launched on 30 November and positioned as a personal finance channel. It will air an interactive agriculture news bulletin and a special programme on local industries. The channel’s positioning: aapka faayda, meaning profit, gains and money for the viewer.
While announcing the date of commencement of the channel, Zee News Group director Laxmi Narain Goel in the statement said, “Zee Business will fulfill needs of those viewers who believe that by having a little information they can save or make huge monies.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
