News Broadcasting
Nevanta calendar 2014 to empower women
MUMBAI: To start 2014 on a good and optimistic note, Nevanta Media has launched its 2014 limited edition calendar.
The calendar brings together actors from Bollywood and TV, leading and emerging designers, along with dynamic women entrepreneurs to raise money for charity.
Nevanta co-founder and CEO Gurpreet Sidhu said, “We always see the glamorous side of the fashion industry, but the Nevanta celebrity charity calendar brings out the human side. Everyone who worked on the calendar stepped forward to support Nevanta’s cause of empowering women. We also added a twist by bringing in successful and fashionable women entrepreneurs to the mix. And we at Nevanta are proud that we could make all this happen and encourage people to contribute to a good cause.”
Apart from stars like Evelyn Sharma, Hrishitaa Bhatt, Sanjjanna, and Parul Yadav other celebrities featuring in the calendar are Shibani Kashyap, Pooja Ruparel, Smita Gondkar, Sampada Vaze and women entrepreneurs like Nevales co-founder Sunija Rishi, Chumbak co-founder Shubhra Chadda and Rudraksh’s owner Rasika Wakalkar.
Known fashion designers like AD Singh, Namrata G, Nivedita Saboo, Ramesh Dembla and Nimirta Lalwani among others have extended their support to the calendar by dressing up the calendar girls.
The proceeds from the sale of the table top calendar will go to the Samarthanam Trust of the Disabled, to train and rehabilitate visually impaired girls and women.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
