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Network18 joins forces with Truecaller to combat women harassment

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Mumbai: Network18, in partnership with Truecaller, has launched #ItsNotOk campaign to raise awareness on why it’s important for women to call out harassment issues. The campaign was unveiled on 8 March to mark the occasion of International Women’s Day.

A survey conducted by Truecaller suggests that one in every three women receives sexually inappropriate calls or messages and eight out of ten women receive harassment and nuisance calls in India. While most women block these callers or phone numbers on Truecaller, very few report their harassers to authorities and the rest suffer in silence.

Through the campaign, Network18 and Truecaller are espousing that policy makers, social support systems and media platforms have a collective responsibility to stop women harassment in our country. The key focus of the campaign will be on what women can do at an individual capacity and what our society can do collectively to curtail harassment of women.

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The initiative will bring together all stakeholders including state police, NGOs, counsellors, legal help and government representatives to talk about how society can work together for a safer environment, where women feel empowered.

The campaign will see minister of state for women and child development Dr Munjpara Mahendrabhai Kalubhai deliver the keynote session. On the other hand National Commission for Women (NCW) chairperson Rekha Sharma and Truecaller co-founder Nami Zarringhalam will be part of Network18’s stream-athon on Facebook and Twitter, where they will share their views on how can women stop harassment.

The campaign will also see engagement from multiple influencers from various fields, including the likes of Jwala Gutta, PV Sindhu, Aditi Rao Hydari and Neeti Palta. While Jwala Gutta will be part of streamathon, tweetathon and Twitter spaces activity on 8 March. PV Sindhu and Aditi Rao Hydari will also be a part of a Insta live session, while Neeti Palta will be part of a tweetathon and engaging on Twitter Spaces. Twitter Spaces will be hosted on News18 India, CNN-News18 & News18 Gujarati handles.

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Others including social activist Ranjana Kumar, special commissioner Shalini Singh, DCP KPS Malhotra, Psychiatrist Dr Anjali Chhabria, Yogita Bhayana of PARI foundation, lawyer Aaliya Waziri, Vineet Kumar of Cyber Peace Foundation, UN Women Representative for India Susan Ferguson will also join the discussion to talk about the various aspects of women harassment including trauma, counseling, legal recource, and police initiatives.

“Through this campaign Network18 and Truecaller aim to push for providing a safer digital environment for women,” said Network18 CEO business news cluster Smriti Mehra. “We believe that it is crucial for policy makers, social support systems and media platforms to increase awareness around all aspects of women safety.”

“This International Women’s Day, we want to reiterate that the safety of women is critical and we all need to come together to put an end to harassment in digital communication,” said Truecaller India chief product officer and managing director Rishit Jhunjhunwala. “Every woman has the power to achieve a lot more when empowered to #callitout. The campaign #ItsNotOk was launched in 2017 with the aim to support women and ensure a safe environment. This year, with support of Network 18, we are taking a new path and urging women to come forward to #callItOut and take action against unwanted communication.”

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Induction cooktop demand spikes 30× amid LPG supply concerns

Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives

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MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.

What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.

A sudden surge in demand

Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.

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“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.

The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.

Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.

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What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.

A crisis thousands of miles away

The trigger for this shift lies far beyond India’s kitchens.

Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.

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The ripple effects have been swift.

India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.

Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.

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To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.

Restaurants feel the pressure

The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.

In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.

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Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.

For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.

A potential structural shift

The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.

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Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.

For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.

Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.

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If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.

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