Applications
Netherlands’ Exset to tap cable ops in India
MUMBAI: Netherland-based Exset has entered into a strategic technology and business partnership with Delhi-based Surbhi Broadband to provide solutions aimed at small and medium-sized cable TV operators in India.
As per the agreement, Surbhi will promote market and manage Exset CAS/Middleware/Application/Advertising Modules and VAS alliances.
Both the entities shall assist the Indian cable operators to adopt the flagship product of DMS from Exset‘s stable in their digital migration and monetisation efforts.
The strategic partnership will enable the Indian cable operators to have access to Surbhi‘s expertise in hardware and software system integration.
"The two companies will bring new partnership models to the doorsteps of Cable Operators ranging from outright purchase, rental and revenue-share models to assist the Small and Medium sized cable operators in their digital transition," said Exset Global Head, Sales & Marketing Rahul Nehra.
With the combined offer from Surbhi and Exset, cable operators shall get access to reliable, market-leading digital migration solutions for digital cable TV platforms and services all under one roof. This shall enable the cable operator to deploy digital TV more efficiently and be more cost-effective.
"Exset‘s technologies including the award winning DMS are of immense benefit to the small and medium sized cable customers. We trust that our collaboration with Exset and the availability of cost-effective solutions and various business models will help promote the growth of the Indian digital cable TV market," said Surbhi Broadband VP – Sales Piyush Mishra.
NI VP production, development, factual programming Elizabeth McIntyre said, “ ‘Inside The Gangsters‘ Code‘ offers exclusive insight into empires that operate both within and beneath the apparent culture. The knowledge and passion, risks and challenges undertaken by Lou give a completely new perception to organized crime. We have seen in the past scripted dramas about mob life, but by exploring the operation beyond mere stereotypes, the audience gains a real and vivid understanding that spans globally.”
Nerd TV executive producer Jago Lee said, “In this series, Lou is able to combine his long experience as a New York mobster with a wit, intelligence, and appetite for truth-seeking that is all his own. Lou is a remarkable new talent, and his unique approach compellingly reinvents the story of gangs and gangster life on television.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
