iWorld
Netflix snaps up global rights to India’s ‘Brahman Naman’
MUMBAI: Netflix has acquired the exclusive global rights of the hilarious coming-of-age comedy Brahman Naman,from Indian indie director Q.
The film will be available exclusively for Netflix members around the world later this year.
Set in Bangalore in the 1980s, Brahman Naman follows the exploits of Naman, a quick witted, high school quiz champ who leads his hopelessly nerdy friends on a trip to Calcutta to win a major college prize. Young, smart and full of heart, the trio are determined to win the quiz – and to lose their virginity along the way.
Revered internationally as one of India’s most vital and provocative indie filmmakers, Q’s latest cinematic cocktail takes the classic American teen comedy, sharpens it with bawdy British word play, and hurls it in the face of the establishment with a fresh Indian cast. The film premiered last week at the prestigious World Drama Competition at the 2016 Sundance Film Festival.
“Brahman Naman is Indian cinema at its boldest; fast, furious and raucously funny. It’s a movie that will delight adolescents of all ages, and we’re excited to bring this hilarious tale to our members around the world,” said Netflix chief content officer Ted Sarandos.
Written by Naman Ramachandran and produced by Steve Barron and Celine Loop, Brahman Naman is Q’s latest film, following Gandu, Tasher Desh and Ludo. Brahman Naman stars Shashank Arora as Naman, Tanmany Dhanania and Chaitanya Varad as his sidekicks, and features Vaiswath Shankar, Sindhu Sreenivasa Murthy and Sid Mallya.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
