iWorld
Netflix sets up its first Music Creative and Production team in Mumbai
New Delhi: Streaming giant Netflix on Tuesday announced the setting up of its first Music Creative and Production team in Mumbai.
Ramprasad Sundar, who will lead the team at Netflix for Music Creative and Production said, “I am excited to lead this new Music and Creative Production team in India. Bringing viewers closer to the stories we tell through the magical combination of sight and sound is very inspiring. I can’t wait to get started.”
This is the first such facility in the Asia-Pacific region, where the team will partner with composers, producers, labels, publishers, and artist management teams to bring incredible music to its series and films from India for members across the world.
“Music is a powerful universal language. At Netflix, we believe that music is critical to building an emotional, intrinsic connection to a story no matter where that story comes from,” said the company in a statement. “As we grow in India, we are committed to making a universe of exciting and authentic stories from all corners of the country and in all languages, including Hindi, Tamil, Telugu, Malayalam, and more.”
The idea behind the launch is to provide exceptional production support to the creators in India and connect them with local music talent. The team will be engaged in creating an instantly recognisable sonic brand for titles, like the theme song to Sacred Games, and drive conversations around titles such as the Tamil blockbuster film Jagame Thandhiram, through soundtracks and music promotions.
The Music Creative and Production team will also partner with organisations across the country on bespoke programs and a range of initiatives, including workshops for training music supervisors and music editors. With the aim of developing the next generation of music supervisors and specialists, the team will work towards building a more inclusive talent pipeline of individuals from underrepresented groups, said the company.
In June, the streaming platform also announced Mumbai as the home to its first fully owned, live-action, full-service post-production facility globally. The facility which will become operational by 2022 will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
