iWorld
Netflix sets up its first Music Creative and Production team in Mumbai
New Delhi: Streaming giant Netflix on Tuesday announced the setting up of its first Music Creative and Production team in Mumbai.
Ramprasad Sundar, who will lead the team at Netflix for Music Creative and Production said, “I am excited to lead this new Music and Creative Production team in India. Bringing viewers closer to the stories we tell through the magical combination of sight and sound is very inspiring. I can’t wait to get started.”
This is the first such facility in the Asia-Pacific region, where the team will partner with composers, producers, labels, publishers, and artist management teams to bring incredible music to its series and films from India for members across the world.
“Music is a powerful universal language. At Netflix, we believe that music is critical to building an emotional, intrinsic connection to a story no matter where that story comes from,” said the company in a statement. “As we grow in India, we are committed to making a universe of exciting and authentic stories from all corners of the country and in all languages, including Hindi, Tamil, Telugu, Malayalam, and more.”
The idea behind the launch is to provide exceptional production support to the creators in India and connect them with local music talent. The team will be engaged in creating an instantly recognisable sonic brand for titles, like the theme song to Sacred Games, and drive conversations around titles such as the Tamil blockbuster film Jagame Thandhiram, through soundtracks and music promotions.
The Music Creative and Production team will also partner with organisations across the country on bespoke programs and a range of initiatives, including workshops for training music supervisors and music editors. With the aim of developing the next generation of music supervisors and specialists, the team will work towards building a more inclusive talent pipeline of individuals from underrepresented groups, said the company.
In June, the streaming platform also announced Mumbai as the home to its first fully owned, live-action, full-service post-production facility globally. The facility which will become operational by 2022 will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
