iWorld
Netflix release slate for 2022 set to outpace 2021
Mumbai: Streaming giant Netflix is slated to release 398 shows in 2022 which is with more original TV content expected to air on the platform, according to a study by Ampere Analysis.
“In 2021, Netflix released 395 original TV shows globally including 259 commissioned and released in the same year. Including only shows scheduled for release, those already in the can, and shows that will complete production, 2022 Netflix is set to break this record,” said Ampere Analysis research director Richard Cooper.
Netflix has already released 55 TV shows by the second week of February and has announced additional 56 premiere dates this year. The company has announced another 97 titles separately that are scheduled to release sometime in 2022 but with no hard release dates confirmed as of yet.
“However, it’s from within Netflix’s extensive commissioned ‘in-production’ slate that the remainder of 2022’s titles can be found,” said Cooper. “The streamer has a further 88 TV shows that have already finished production and are premiere ready, effectively just waiting to drop on to the platform. Netflix has a further 102 shows that are still currently either at the script or shooting stages but which we expect to finish production in 2022 in time to air this year.”
All these shows are already commissioned and in Netflix’s production pipeline. This 2021 beating total excludes any 2022 shows yet to be commissioned, produced, and aired this year.
“Were the streamer’s 2022 commissions for same year release only to match the number in 2021, the final year tally of Netflix original releases could easily cap 650 new titles, a 65 per cent uptick on the previous year,” observed Cooper.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
