iWorld
Netflix partners with Raj and DK for new series ‘Guns & Gulaabs’
Mumbai: Netflix has partnered with Raj Nidimoru and Krishna DK also known as Raj and DK for a new series titled “Guns & Gulaabs” under D2R Films productions.
The series will be created, directed and produced by Raj and DK and written by Suman Kumar, Raj and DK, and Sumit Arora.
The writer-director duo is the minds behind the hit series “The Family Man.” The new series will be the second collaboration between the pair and Netflix after their film “Cinema Bandi,” which was released on the OTT platform last year.
“Netflix has always been a pioneering service offering constantly cutting-edge content,” said Raj and DK. “And we are super thrilled to associate with them on our latest venture! Last year, we had a great outing on Netflix with our indie gem, ‘Cinema Bandi.’ And now we look forward to a larger collaboration on our first Netflix series, ‘Guns & Gulaabs.’ We are especially thrilled to roll out this wicked genre mash with some of the finest cast and crew from our country.”
“We are delighted to partner with the finest creators Raj Nidimoru and Krishna DK for a series as distinct as their creative voice, ‘Guns and Gulaabs,’” said Netflix India series head Tanya Bami. “Bringing their unique storytelling style to Netflix, Raj and DK blend romance, crime and the inimitable humor that’s signature to the duo, into ‘Guns & Gulaabs’ which will captivate audiences in India and across the world.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
