iWorld
Netflix Originals most in-demand among OTTs: Report
MUMBAI: At the moment, the future of streaming services' uncrowned king Netflix has been over-discussed due to the entry of deep-pocket competitors. But till the third quarter of 2019 (July-September), Netflix has been able to retain its leadership position. A report from Parrot Analytics says that Netflix digital originals has the highest share of demand for digital original series around the world.
According to the report, 61.3 per cent of the global demand for all digital originals is expressed for Netflix originals. However, despite the dominance of Stranger Things this quarter, the 61.3 per cent figure for 2019 Q3 is 1.3 per cent lower than the 62.6 per cent Netflix share in 2019 Q2. On the other hand, Amazon Prime Video has the largest demand gain in this period as its share grew 1.6 per cent from the previous quarter’s (2019 Q2) 10.8 per cent demand share. Across all other platforms the demand share has been relatively stable across quarters.
The report also provided an insight into how the genres and subgenres of digital originals performed in the quarter. In all the markets, undoubtedly drama was the highest in-demand genre. While US has the highest digital original drama demand share at 66.9 per cent, with 63.8 per cent of demand, Columbia acquires the second position. Peru is one of the three most drama dominated markets in the report where drama captures a robust 62.3 per cent of demand share. In all the ten markets- United States, Argentina, Colombia, Peru, United Kingdom, Poland, Greece, Vietnam, Malaysia, The Philippines- Stranger Things was highest in-demand digital original in the quarter.
Among the sub-genres, sci-fi genre dominated the top position in almost all the markets. In Malaysia and the Philippines superhero series just edged out sci-fi drama for the top spot in the most in-demand subgenre ranking. On the other hand, fantasy drama acquired the top spot in Vietnam. In Greece, Argentina and Peru crime drama peaked as the second most in-demand subgenre.
In the US market, Amazon Prime Video and Hulu are neck and neck to be the platform with the second highest share of demand for digital original drama series. Prime Video surged in the final month of the quarter to overtake Hulu. Other than in the US, Prime video witnessed good growth in the UK, Greece, Vietnam.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
