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Netflix expands partnership with Hasbro
MUMBAI: Netflix and Hasbro have signed an expanded agreement making two new Hasbro Studios shows, Littlest Pet Shop and Kaijudo: Rise of the Duel Masters, available to Netflix members in the US. Kaijudo is available now and Littlest Pet Shop will be available summer 2013.
Through this agreement, Netflix becomes the exclusive over the top streaming subscription destination in the US for five of Hasbro Studios most popular shows – My Little Pony Friendship is Magic, Transformers Prime, Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters, and Littlest Pet Shop. New seasons of each of the shows will be available for members to watch instantly one month after their finale airs on The Hub Network.
Popular Hasbro titles are now available to Canadian members for the first time, including My Little Pony Friendship is Magic, Transformers Prime, Pound Puppies and The Adventures of Chuck & Friends. Additional shows will become available in Canada throughout 2013 including Transformers Rescue Bots, Kaijudo: Rise of the Duel Masters and Littlest Pet Shop.
“The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America,” said Netflix Chief Content Officer Ted Sarandos. “In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust.”
“Through our Littlest Pet Shop and Kaijudo expanded relationship with Netflix we look to bring even more Hasbro Studios shows to additional geographies reaching an expanded audience,” said Hasbro Studios President Stephen Davis.
In 2012, Netflix members streamed more than 2 billion hours of kids content.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
