iWorld
Netflix broadens portfolio with ‘Narcos’ season 2
MUMBAI: The global OTT player Netflix has added one more show to its diverse portfolio. It will now air all the episodes of Narcos season two. The episodes will premiere on 2 September at 12.01 am PST exclusively on the platform.
José Padilha and Eric Newman of Children of Men serve as executive producers of the series. Narcos is produced by Gaumont International Television.
Narcos Chronicles is the gripping real-life stories of the infamous drug kingpins of the late 1980s and the corroborative efforts of law enforcement to meet them head on in brutal, bloody conflict. Its gritty storytelling details the many, often-conflicting forces – legal, political, police, military and civilian – that clash in the effort to control cocaine, one of the world’s most valuable commodities.
The series stars Wagner Moura from the Elite Squad and Elysium fame as Pablo Escobar alongside Boyd Holbrook of Gone Girl and Game of Thrones fame Pedro Pascal as real-life DEA agents Steve Murphy and Javier Peña.
Season 1 of Narcos is available for members to stream instantly on Netflix in Ultra HD 4K.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
