iWorld
Netflix announces new Indian original film ‘Lust Stories’
MUMBAI: In order to connect more with Indian audiences, over the top (OTT) giant Netflix has announced the premiere of another original film for India after the huge success of Love Per Square Foot. The new title Lust Stories is directed by the prominent faces of industry, Zoya Akhtar, Karan Johar, Anurag Kashyap, and Dibakar Banerjee.
Lust Stories laces four short films that deal with real life relationships in modern India each directed by one of the names above. It has a stellar cast from the Indian film industry including actors such as Radhika Apte, Manisha Koirala, Vicky Kaushal, Bhumi Pednekar and Kiara Advani.
For this venture, Netflix has again collaborated with Ronnie Screwvala’s RSVP as producer in association with Ashi Dua of Flying Unicorn Entertainment.
“I’m really excited and proud to have been able to do this with Ronnie Screwvala and the four most exciting and exuberant filmmakers in India on a platform that not only gives us the liberty to tell the stories exactly the way we want to, but also tell them to people from countries and cultures that are vastly different from ours. The artist and the aesthetes all connected through the language of films,” said Dua.
Netflix is banking on Indian content being its gateway to the hearts of the people. Another original Sacred Games is set to release on 6 July. All the Indian originals will be available globally increasing the scope of Indian talent to reach a wide audience worldwide.
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iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
