e-commerce
Nearbuy associates with KFC to give out discount offers on food
MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and consumers can even avail discounts on KFC’s combos containing signature items such as Zinger Burger, Hot n Crispy Chicken, Cheese Crunch Burger, Rice Bowlz and more.
With this new partnership Nearbuy expects to drive half a million customers over a period of one year to its website; customers who will purchase these vouchers and avail them at the various KFC outlets. This mutually benefiting partnership will not only offer an opportunity to the local commerce player to tap onto the growing base of young food lovers but also benefit KFC’s overall online market penetration and drive their sales growth.
KFC India CMO Luis Ruiz Ribot csaid, “We welcome this partnership with Nearbuy. This is part of our strategy to provide greater accessibility to our Finger Lickin’ good food for our ever-increasing online customer-base.”
Commenting on the unique partnership, Nearbuy CEO and co-founder Ankur Warikoo said, “We are thrilled to extend our association with the leading QSR brand of India – KFC. Our collaboration is a testimony to the common values we share as a brand, and wish to offer the best to our customers. We are happy to share that 11000 consumers have already grabbed this exciting deal. We hope that this association benefits both players, and we continue to offer exciting benefits to our respective customers.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
