News Broadcasting
NDTV Ventures’ IndianRoots partners with FabIndia
MUMBAI: NDTV Ventures’ IndianRoots.com, an online marketplace for Indian fashion, has inked a partnership with Fabindia. With this, IndianRoots will now serve as an online platform to showcase Fabindia’s range to the international audience.
IndianRoots, since its inception in 2013 has been hosting brands and designers with an aim to bridge the gap between products ‘Made in India’ and the worldwide market of Indians.
IndianRoots recently also partnered with Banka Silk from Bihar, Craftroots – An NGO by Anar Patel and with the Government of Bihar to promote Indian artisanship and make it accessible to global audiences.
NDTV Group CEO and executive director Vikram Chandra said, “NDTV is delighted to welcome FabIndia as a partner on IndianRoots. We have immense respect for FabIndia as a great Indian brand in the ethnic category. I am sure this partnership will help both of us reach new heights.”
NDTV Ethnic Retail (IndianRoots.com) executive director Shyatto Raha added, “This partnership with an iconic brand like Fabindia is a feather in the cap of our ‘Made in India’ campaign. The association acts as a bridge between Fabindia and its international clientele. It will not only help Fabindia reach out to Indian patrons abroad but will also drive its brand presence amongst non Indian communities.”
NDTV Ethnic Retail (IndianRoots.com) CEO Rahul Narvekar said, “This partnership is a one of a kind in the e-commerce domain. It reiterates the significance of Indian fashion in the global marketplace. This partnership can set a benchmark for the e-commerce industry in terms of the natural confluence of two brands for mutual expansion and growth.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
