News Broadcasting
NDTV Networks Plc, UK, seeks FIPB nod
MUMBAI: NDTV Group is setting up a company in the UK as part of its plans to launch a Hindi entertainment channel, sources close to the company say.
The company, NDTV Networks Plc, UK, is expected to own a stake in the Indian company that will launch the channel. It is not yet clear whether NDTV Networks will wholly own the Indian company or a part of the stake.
NDTV Networks has already made an application to the Foreign Investment Promotion Board (FIPB) for approval, stating that the company’s activities would include “non news and current affairs channels.” More details are not available.
NDTV Ltd. had earlier announced it would form NDTV Ventures to start a slew of TV channels, including a Hindi general entertainment channel. The non-news forays would be undertaken by NDTV Ventures and will have under it the entertainment and new media divisions, the company had said.
NDTV Group will be raising money to support its entertainment channel, market sources say. The UK-based company will play a big role in lining up investments for NDTV’s expansion plans in the area of non news channels, they add. How this will be structured, though, remains unclear at this stage.
When contacted, NDTV Ltd. director Narayan Rao declined to comment on the issue. “We will make an announcement of our plans soon,” he said. NDTV’s chief executive for growth and strategy Vikram Chandra also refused to talk on the subject.
NDTV has roped in filmmaker Karan Johar for the Hindi general entertainment channel. His production house, Dharma Productions, will hold a small equity stake in the channel.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
