News Broadcasting
NDTV MetroNation completes one year
MUMBAI: NDTV Network’s city centric English news channel NDTV MetroNation has completed one year.
NDTV MetroNation CEO Rajiv Lulla said, “Local content is increasingly becoming more important for television audiences worldwide as well as in India as it focuses on news that touch people’s lives directly. NDTV MetroNation has been successfully able to capture the imagination of Delhi and NCR and become a reference point for Delhiites.”
The news channel shows all genres of programmes covering metro life- news and current affairs, lifestyle, entertainment and youth buzz. Some of the shows include The Great Aunty Cookoff, Fight For Your Rights, Let’s Go, Delhi, Feeding Frenzy, U Special, Super Shopper and We Speak Like This.
NDTV MetroNation is currently running a campaign against bad roads which will highlight civic issues in the city and the fight for it to be fixed, as part of channel’s extensive coverage of the forthcoming elections.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
