News Broadcasting
NDTV 24 x7 expands its presence in Singapore
MUMBAI: New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, ‘NDTV 24×7’, on Singtel in Singapore.
The company formally released the information of the launch of its Hindi news channel in Singapore to the BSE today. ‘NDTV India’ is the other NDTV channel already available on Singtel. With this launch, the channel is expanding its presence in Singapore.
NDTV’s third channel in the portfolio is India’s first ever 2-in-1 channel NDTV Profit-NDTV Prime (business news and infotainment). The three channels target Indians across the global with news. NDTV has had a roller-coaster ride as a media company-turned-broadcaster in the last 25 years.
Commenting on the launch, NDTV Affiliate Sales & Distribution head Rahul Sood said, “With this launch on Singtel, NDTV 24×7 is now available to a large majority of the Indian TV-viewing homes in Singapore. It helps us further penetrate the market and reach out to all those viewers who have a deeper political, commercial and cultural interest in news and stories from the sub-continent.”
‘NDTV 24×7’ is available on the Singtel TV Kondattam and Desi Starter, Trio, Variety and Value Packs.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
