iWorld
NDS joins Anytime Technology partner programme
MUMBAI: Anytime, Asia Pacific’s leading Video on-Demand (VoD) channel, today announced that NDS, the leading provider of technology solutions for digital pay-TV, is the newest member of the Anytime Technology Partner Program.
The Anytime Technology Partner Program is a collaboration between Anytime and the world’s leading VoD technology vendors. It aims to reduce the time to deploy secure, quality, VoD services in Asia Pacific. The Program allows technology vendors to come together to ensure process compliance and data flow compatibility from publishing, to billing API’s and royalty reporting. NDS Group is a NASDAQ-listed company; the largest shareholder in NDS is News Corporation.
NDS solutions enable broadcasters, network TV operators and content providers to profit from the deployment of digital TV technologies including innovative solutions for digital video recorders, interactivity, secure broadband, home networks and content on the go. NDS boasts an impressive customer list, featuring some of the world’s leading pay-TV operators, such as BSkyB, DIRECTV, SkyLife and FOXTEL, informs an official release.
“NDS is pleased to join the Anytime Technology Partner Program. We regard this as an important technology alliance to enable our customers to implement VoD services in a timely and seamless fashion,” said Sue Taylor, VP & GM of NDS Asia Pacific.
“With their in-house expertise, ANYTIME will help us test and review a complete range of IPTV products and solutions and develop reference architectures for our customers. The Anytime Technology Partner Program is the answer to fast-tracking VoD deployments in Asia Pacific.”
“NDS’s end-to-end deployments demonstrate the company’s ability to offer unparalleled expertise in content delivery and protection. Conditional access is a vital component in any VoD delivery model and NDS has the capabilities to bring content security to a new level,” said Anytime CTO Craig Ginsberg.
NDS joins a rapidly growing number of the world’s leading technology vendors including Verimatrix, SecureMedia, Concurrent and Tatung as members of the Anytime Technology Partner Program.
The Anytime Technology Partner Program has two levels of agreement – Technology compliance, and Cooperation & Co-marketing. If accepted into the Program, vendors can work with Anytime to ensure their products, services or solutions, comply with the highest industry standards for VoD content delivery.
The Program is open to STB manufacturers, middleware vendors, Conditional Access and DRM hardware and software makers, VoD server manufacturers, and Systems Integrators. It is vendor-agnostic, ensuring that Telcos, ISPs and Digital Cable providers receive impartial advice and information on VoD delivery technology, the release adds.
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
