iWorld
NBCUniversal launches OTT platform hayu in India
Mumbai: NBCUniversal has launched its all-reality TV ad-free subscription video-on-demand (SVOD) streaming service in India called hayu. It has launched the direct-to-consumer (DTC) service on a full array of devices: mobile, tablet, laptop, connected TVs, and selected consoles.
Targeting the broad base of viewers who are fans of the reality genre, hayu offers over 8,000 episodes of top reality TV content including all seasons of “Keeping Up With the Kardashians,” from the very beginning to the final season, as well as its spin-offs – along with numerous other franchises, including the popular “The Real Housewives,” “Top Chef,” “Million Dollar Listing,” and “Family Karma.”
“hayu’s breadth of content uniquely super-serves reality fans. The service offers extensive choice, with a wide variety of unscripted sub-genres in the English language including home and design, dating, cooking, fashion, and true crime. Subscribers don’t have to worry about spoilers as the vast majority of US shows are available on hayu the same day as their US broadcast,” said the company in a statement.
“Given the immense popularity of reality TV in India, we are thrilled to be launching hayu in the country and we look forward to super-serving Indian viewers with the best-unscripted content has to offer,” said NBCUniversal managing director direct to consumer – global Hendrik McDermott. “hayu is already the premiere destination for must-watch reality TV in 27 other countries and will now deliver the same great service in India.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
