News Broadcasting
NBC Universal enters Olympics deals with DirecTV, Dish
MUMBAI: NBC Universal has announced deals with US satellite platforms DirecTV and Dish Network for this month’s coverage of the 2006 Olympic Winter Games in Torino, Italy.
As per the deal, DirecTV will also offer enhanced features such as the Sports Mix channel, which will display multiple NBC Olympic channels simultaneously on one screen. Sports Mix will also offer up up-to-the-minute medal counts, NBC’s entire Winter Olympics television schedule and more.
Further, DirecTV will offer more than 100 hours of high-definition Olympic coverage from Universal HD and up to 200 hours of NBC network Olympic Coverage in HD, as well as more than 15 hours of on demand NBC Olympics content available to DirecTV DVR customers.
Meanwhile, Dish Network subscribers will have access to NBC Interactive TV, which will allow viewers to monitor six channels on a single TV screen and select the competition or program that they want to view in normal, full-screen format.
Dish Network customers can view five NBC Universal networks simultaneously: MSNBC, CNBC, USA, Bravo and SCI FI, three of which will broadcast NBC’s Olympic coverage. A sixth screen will show NBC’s Daily Olympic Highlights, as well as a preview of upcoming Olympic events to be aired across the NBC Universal networks.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
