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NBA India, Culture Machine partner for digital content
MUMBAI: The National Basketball Association (NBA) in India and digital media company Culture Machine have announced a content partnership to produce and deliver game highlights and original programming to fans in India through several NBA and Culture Machine platforms on 14 March 2018.
As part of the partnership, Culture Machine will produce daily short form videos covering the court NBA stories on and off, including daily highlights, player profiles, on-court rivalries, the history of the NBA, memorable fan moments, bloopers, and player celebrations. Additionally, Culture Machine will produce an original long form video series exploring basketball culture in India.
NBA India senior director content and media distribution Mairu Gupta said, “We are excited to partner with Culture Machine to deliver compelling NBA content that will resonate with Indian youth. As the popularity of the NBA continues to grow in India, we look forward to engaging both existing and new NBA fans on all platforms and wherever they are.”
“At Culture Machine, we have put together a deep bench of creative and engineering talent to create engaging stories powered by our cutting-edge technology,” said Culture Machine CEO and co-founder Sameer Pitalwalla. “The goal of this partnership is to deliver premium NBA content to the young audiences consuming digital content across India and build on the NBA’s growing popularity.”
Fans can access the content for free through the NBA app and content creator pages like Being Indian, Put Chutney, Viva, and Blush.
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
