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NBA and NEWJ announce a collaboration to create localised digital content for fans across India
Mumbai: The National Basketball Association (NBA) and New Emerging World of Journalism (NEWJ), one of India’s fastest-growing media-tech companies, today announced a multiyear collaboration to create localized short-form digital NBA content for fans across India.
Through the collaboration, NEWJ will produce and distribute a variety of short-form NBA content, including game highlights, original programming, lifestyle stories and other behind-the-scenes footage, on its social media accounts across Facebook, Instagram, Snapchat, X and YouTube. The content will be available in 13 languages – Assamese, Bengali, English, Gujarati, Hindi, Kannada, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu and Malayalam – bringing the league closer to its pan-Indian fanbase.
“Coming off our most-watched season ever in India, there is incredible demand for localized NBA content from fans across the country,” said NBA India’s business head of global partnerships and media Sunny Malik. “With digital platforms at the forefront of content consumption, we’re excited to work with NEWJ to deliver the stories of the game, including engaging lifestyle content, to our passionate Indian fanbase in their preferred languages on the devices they use the most.”
“There’s never been a more exciting time to work with the NBA in India,” said NEWJ co-founder & COO Kunal Chaudhary. “We are always looking for new ways to add value for our audience, and this collaboration creates a myriad of opportunities to do just that. By leveraging the NBA’s vast content network, we are committed to telling stories that matter with authenticity and passion that will not only elevate the NBA’s visibility but also foster a deeper connection between fans and the sport across the country.”
The 2023-24 NBA season is airing live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
