Gaming
Nazara’s Fusebox drops Big Brother bombshell in mobile gaming world
MUMBAI: India’s Nazara Technologies has tossed a juicy twist into the global gaming arena. Its UK-based subsidiary, Fusebox Games, has teamed up with Banijay Rights to launch Big Brother: The Game, bringing the drama, deceit and diary room straight to your smartphone.
This mobile game isn’t just another tap-and-swipe time-killer. It’s a choose-your-own-chaos simulator where players enter the infamous Big Brother house, craft their own characters, form alliances, win challenges — and yes, face the agony of eviction. Think Love Island meets Survivor meets screen-time addiction.
Fusebox CEO Terry Lee said: “We’re incredibly excited to bring Big Brother: The Game to players around the
world. This is more than just a mobile game — it’s a reality show experience where players shape the drama, form alliances, and fight for survival in the Big Brother house. The global appeal of the Big Brother franchise, combined with our interactive storytelling expertise, makes this a truly unique release.”
Nazara CEO Nitish Mittersain added: “Fusebox Games has demonstrated exceptional creativity and innovation in bringing popular IPs to the interactive gaming space. The launch of Big Brother: The Game aligns with our vision to expand globally and deliver engaging content that resonates with diverse audiences. We are proud to support Fusebox in this exciting endeavor. “
For Banijay, it’s yet another digital reboot of a format that’s still raking in eyeballs after 600 series across 70 countries.
“Big Brother has captured the hearts of millions of viewers worldwide. Our partnership with Fusebox Games opens exciting new possibilities, creating immersive ways for fans to engage with this iconic brand. We look forward to seeing players around the world experience the drama, strategy, and excitement of the Big Brother house in a whole new way,” said Banijay Rights svp of gaming Mark Woollard.
Available on iOS and Android, the game builds on Fusebox’s hit-making streak, which includes the Love Island game that previously ruled the app charts. With custom narratives and dynamic characters, Big Brother: The Game is designed to stir drama across demographics.
One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 28 territories last year. The format continues to make a splash globally, with prime-time success in the UK, Spain and Brazil, long-running versions airing consistently in the US and Italy since 2000, six regional versions each year in India, and a new adaptation in Malta. Big Brother is a Banijay Entertainment format.
For Nazara, which acquired Fusebox in 2024, it’s one more power play in a global gaming push that’s anything but subtle. The message is clear: if the world’s watching, Nazara’s building.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
