Hindi
Navin Shetty’s Nube Studios gets new Baselight facility
NEW DELHI: Nube Studio, set up to provide uncompromised grading services for the Indian market, has opened with a Baselight Two grading workstation as its centrepiece.
The colour-driven facility is providing services for commercials, music videos, television and film throughout the region. As a facility aimed at the top end of production, an important requirement is the potential to work natively with raw files from any camera on the same timeline.
The Baselight system is renowned for its ability to accommodate all professional formats and also fully supports grading metadata of any complexity, including primaries, secondaries, keys, shapes, tracks, LUTs and Truelight Colour Spaces. This allows the colourist to explore all the details from the camera, and achieve the look the cinematographer intended.
Open only since June 2015, Nube already boasts an impressive 100+ TVCs, with a client register including BMW, Philips, Godrej Air, Cadbury, Flip Kart, Maruti, Amazon, Dabur, Yardley, Myntra, Pepperfry, OLX, Sunsilk, Intex, KIT KAT, Kohler, Honda, Nescafe, Britannia, Nerolac, TATA, Airtel, Grofers, STAR TV, EPSON, Mahindra, Olay, Jaguar, Lava, Lifebuoy, Renault, Mentos and Solly Sport.
“Baselight delivers on every feature without restricting the creative process. I am able to concentrate on grading and never compromise on quality or inspiration,” said senior colourist and Nube Studio co-founder Navin Shetty.
“Even at HDR 4K, Baselight delivers real-time playback as soon as the content is in the system,” added Shetty. “Clients are not kept waiting, and with the help of the superior grading tools they can see the final result immediately. For clients, the faster system equals staying within budget.”
FilmLight CEO Wolfgang Lempp said, “We are proud to be associated with India’s leading colourist, Navin Shetty. He is very particular about the quality and output of his films. What he and his business head, Ranjan Karkera, have recognised is that directors and producers want to come to a post house and see great pictures just the way they imagined them. At FilmLight we developed our core systems to provide real-time performance even when there is a multi-level grade on top of the raw image. Baselight takes away the technical constraints of transcoding, proxies and unpredictable performance and leaves the colourist to achieve the best look in the shortest time.”
FilmLight will be demonstrating the capabilities of its real-time, render-free grading approach using FilmLight’s BLG interchange format at Broadcast India on the stand of their partners, RED and Avid at Broadcast India 2015 to be held at Bombay Exhibition Centre, Mumbai, 15 to 17 October.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
