GECs
Navin Shenoy to head sports marketing at Viacom18
Mumbai: Viacom18 has named Navin Shenoy as SVP marketing – sports ahead of the launch of its sports channel Sports18 SD and HD on 15 April. He has been associated with Viacom18 since September 2017.
Viacom18 to launch two sports channels starting 15 April
Shenoy has two decades of experience across FMCG, telecom, media and advertising industries. He was previously the head of marketing for Viacom18 youth, music and English cluster including the brands MTV, MTV Beats, VH1, Comedy Central, and Colors Infinity.
Prior to joining Viacom18, Shenoy has had stints at Airtel, Unilever, Tata Docomo, and MullenLowe Lintas Group.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
