Broadband
Naval Pandya plugs In at You Broadband, eyes national network expansion
MUMBAI: Naval Pandya, a seasoned telecom executive, has joined You Broadband India as vice president of network alliance, tasked with turbocharging the company’s national broadband expansion. After a 13-year stint at GTPL Hathway, Pandya is set to leverage his extensive experience to forge strategic partnerships and broaden You Broadband’s footprint.
Pandya, who officially plugged into his new role in April 2025, brings over two decades of industry expertise to the table. His LinkedIn post expressed enthusiasm for “building on that journey by strengthening our last-mile access and creating broadband-ready homes across the country.”
You Broadband, in a statement, highlighted Pandya’s “more than 22 years of industry experience,” and expressed confidence that his “leadership and drive will contribute significantly to our goals on expanding the operator business.”
Prior to You Broadband, Pandya served as vice president of broadband sales & operations at GTPL Hathway, where he oversaw customer lifecycle management, P&L management, and growth strategies. His resume also includes roles at Den Networks, Hathway Cable & Datacom, Bharti Airtel, Tata Communications, and You Telecom India.
Pandya’s track record spans cable TV operations, broadband sales, and institutional sales, positioning him to drive You Broadband’s ambitions in a rapidly evolving market. He arrives at You Broadband with a wealth of experience in the Indian broadband and cable sectors.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.






