News Broadcasting
Narayana Rao re-elected NBA president
NEW DELHI: K V L Narayana Rao has been re-elected president of the News Broadcasters Association for 2012-13.
Rao is Executive Vice Chairperson of NDTV Group – New Delhi Television Ltd.
Barun Das, CEO of Zee News, is the Vice-President. Ashok Venkataramani, who is ABP News CEO, is the honorary treasurer.
The other members on the NBA Board are :
1. Rajat Sharma, Chairman – Independent News Services Pvt. Ltd.
2. Sunil Lulla, Managing Director & CEO – Times Global Broadcasting Company Ltd.
3. Saikumar Balasubramanian – Group CEO (Network 18) – IBN 18 Broadcast Ltd.
4. Anil Mehra, Director – TV Today Network Ltd.
5. Anurradha Prasad, Chairperson-cum-Managing Director, News24 Broadcast India Ltd.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
