News Broadcasting
NaMo TV, renamed Content TV, launched on major DTH platforms
MUMBAI: With campaigning for the upcoming Lok Sabha elections 2019 in full swing, a new channel called Content TV has now been launched on all major DTH platforms such as Dish TV, Videocon d2h and Tata Sky. The channel, which has now been renamed, was undergoing test run for several months and went live as NaMo TV. The channel appears to be an extension of the hugely popular NaMo app that contains all the information about Prime Minister Narendra Modi's welfare schemes and other activities. For now, Content TV seems to be airing programmes related to the Prime Minister, his speeches and government ads. On Wednesday, PM Modi's address to the nation triggered a controversy with the model code of conduct in force. According to media reports, the PM may not have violated the Election Commission norms as the video was relayed via NaMo TV (now Content TV) and not Doordarshan or All India Radio. There is still some confusion with regards to Content TV given that there has been no formal launch or any information in public domain with regards to which company or individual in associated with it. Interestingly, neither Content TV nor NaMo TV find a mention in the list of permitted satellite TV channels on the Ministry of Information and Broadcasting (MIB) website.
I am happy and was surprised , I was just changing channels , suddenly found NaMo TV. On Dish tv channel no 770 , please trp chappar fad kardo @narendramodi pic.twitter.com/U11tC0uC24
— Chowkidar Rani Jain (@jainrani11) March 26, 2019
A new channel is being on air#Tatasky 512 #NaMo TV channel..it only airs pm's programme, speeches and govt ads .just now I saw this channel , who's channel is this ? pic.twitter.com/o93xli9XA2
— My Vote For Naveen (@neegam_kumar) March 27, 2019
Content TV is available on Videocon d2h, Dish TV, Tata Sky on 302, 770, and 512 respectively. The channel also has a picture of the Prime Minister as its logo.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
