News Broadcasting
NAB 2025: LiveU redefines news production with new automated story-centric workflows
MUMBAI: LiveU will spotlight its latest technical collaborations around efficient story-centric workflows and cloud collaboration in its expanded EcoSystem at the upcoming NAB Show 2025 (south hall lower booth SL4911). With its IP-Positive architecture, the LiveU EcoSystem is designed for easy interoperability between production systems, enabling broadcasters and other organisations to speed up and optimise production processes.
LiveU’s chief product officer & general manager (Americas) Gideon Gilboa said, “Creating more value from video and solving customers’ pain points – that’s our goal. With ever-faster news cycles and the growing demand for more content, these creative workflows enable faster turnarounds, more stories to be covered and an end to costly manual processes. By expanding the LiveU EcoSystem and seamlessly connecting the systems behind the scenes, we free creators up to concentrate on what matters most – crafting compelling content – while opening the doors to new monetisation streams and serving expanding digital audiences.”
The LiveU EcoSystem is a modular set of best-of-breed components, allowing customers to deploy different configurations and workflows, aligned with their production requirements. It is underpinned by LiveU’s resilient and low latency LRT (LiveU Reliable Transport) protocol and further enhanced by LiveU IQ (LIQ), LiveU’s revolutionary connectivity solution.
At the core of these new integrations is the LiveU Ingest automatic recording and story metadata tagging solution. LiveU Ingest allows live content to be accessed from anywhere and is interoperable with other production tools, connecting live video from the field and growing files with NRCSs (newsroom computer systems), AI-enabled transcription, MAM (media asset management), and storage systems.
Story-centric workflows,
. LiveU + Dina, Mimir + Trint: This NEW AI-enabled integrated solution creates immediate value by ingesting live content, making it instantly accessible alongside rich, searchable metadata (via Dina) and growing real-time transcription (via Trint) in Mimir’s MAM system. Content is easier to find and edit so that editors can begin working in real-time from any location as files continue to grow. Content can also be re-used and repurposed for new revenue-generating opportunities. See the solution in action at booths SL6826 (Dina and Mimir), SL6005 (Trint) and SL4911 (LiveU).
. LiveU + Marquis + Avid: LiveU and Marquis are now bringing growing file support to Avid systems to streamline news and sports production workflows. The enhanced solution gives customers the ability to begin editing as soon as live recording starts and supports metadata-based auto-ingest for improved efficiency. See the solution in action at booths SL4528 (Marquis), SL1516 (Avid) and SL4911 (LiveU).
. LiveU + AP Storytelling: LiveU and AP Storytelling are teaming up to support a story-centric workflow whereby AP Storytelling is able to generate story metadata in LiveU Central allowing field operators to easily select them and assign them to any live transmission. Live content is recorded in LiveU Ingest with the relevant associated metadata providing a faster news turnaround. See the solution in action at booths SL1905 (AP Workflow Solutions) and SL4911 (LiveU).
Streamlined creative collaboration
. LiveU + LucidLink: LucidLink and LiveU enable live content to be brought directly into LucidLink’s storage collaboration platform as part of a seamless cloud-based workflow for content creators, broadcasters, and production teams. LiveU DataBridge provides essential connectivity for remote LucidLink users to connect and collaborate from anywhere. See the solution in action at booths SL2705 (LucidLink) and SL4911 (LiveU).
Visitors to the LiveU booth will experience hands-on demonstrations showcasing how these technologies integrate with existing broadcast infrastructures and emerging cloud-based production environments.
In addition, experts from Tupelo Honey, AWS, Vizrt and LiveU will be presenting tried and tested solutions for efficient live cloud sports production based on REMI, hybrid lightweight production workflows. The session will take place on Tuesday, April 8 between 14.00-14.30 PST at the Creator Lab Theater B – south Hall Lower.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
