iWorld
Mythoverse Studios announces its foray into the Metaverse; appoints Anshu Patni as CEO of gaming and Web3.0
Mumbai: Mythoverse Studios, a venture of media entrepreneurs Madhu Mantena and Sheetal Talwar on Monday announced that the company is all set to enter the Web3.0 space and will concentrate on bringing newer immersive experiences for its audiences inspired by stories from Indian Mythology. As a part of expanding its horizons, Mythoverse Studios has appointed Anshu Patni as its CEO of gaming and WEB3.0.
She comes with over a decade of experience in the content, talent, and gaming business under her belt. In her new role, she will have her eyes set on bringing the immersive world of Mythoverse in its Web3.0 Avatar.
Mythoverse Studios founder Madhu Mantena commented, “The work we have done over the past few years at Mythoverse lends itself to the huge opportunity that Metaverse offers. As part of this expansion, I am happy to bring on board Anshu as our CEO for the WEB3.0 and gaming business. I am confident that under her leadership we will open and explore new frontiers of immersive experiences that we hope to explore and exploit not only at Mythoverse Studios but for all the wonderful IP that we own and create at Phantom Studios and Cinergy Films.”
Patni said, “After having worked with content platforms, producers and artists across entertainment and gaming in the WEB2.0 space, I am looking forward to creating new experiences in the WEB3.0 space for Mythoverse and the immersive world of entertainment that we are building.”
With over 15 years of experience in the entertainment and content ecosystem, she brings with her a unique set of expertise across content, talent management and brand building. Anshu also hosts a podcast called QUESTIONS I WANTED TO ASK across various audio and video platforms. In her previous roles, Anshu has helmed CHNO Media and also as the business head at CAA Kwan.
Mythoverse Studios is focused on bringing immersive experiences across various mediums and platforms inspired by Indian Mythology. The company is currently producing two epics- Ramayana and Mahabharata which it said are expected to bring together some of the biggest names in the Indian film industry.
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Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
