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Mythological shows continue to be viewers’ favourite in week 18

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MUMBAI: Mythological shows continue to be viewers' favourite as the launch of Ramayan on Star Plus saw 65 per cent jump, while re-telecast of Mahabharata on COLORS has gained by over 24 per cent viewership on a week-on-week basis, the seventh edition of Broadcast Audience Research Council (BARC) India and Nielsen India joint report on crisis consumption points out.

Both the mythological shows were launched on respective the channels from Monday, 4 May.

Meanwhile, Uttar Ramayan’s final episode saw a jump of 147x in week 18 as compared to pre-Covid2019 period and the launch of Shri Krishna saw a rise of 62x; both shows were shown on DD National.

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GECs

Samsung TV Plus launches Kings of Comedy channel

New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.

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MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.

The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.

Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”

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Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.

Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.

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