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Myntra appoints Ritesh Mishra as senior vice-president, head of category and revenue

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Bengaluru: Myntra has strengthened its top commercial ranks, appointing Ritesh Mishra as senior vice-president and head of category and revenue, as the fashion e-commerce platform sharpens its focus on scale and profitability.

Mishra will lead Myntra’s category and revenue strategy, reinforcing its core fashion and lifestyle businesses while driving the next phase of growth, the company said. The move comes as competition intensifies across fashion, private labels and premium assortments.

He joins Myntra from Lifestyle India, part of the Landmark Group, where he held senior leadership responsibilities. Mishra has also spent time at Marks & Spencer India, leading large-scale retail operations and growth initiatives, alongside stints at Pepe Jeans London, VF Arvind Brands and Pantaloon.

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An alumnus of the National Institute of Fashion Technology, Mishra brings more than two decades of experience across apparel, retail and fashion-led consumer businesses.

With fresh leadership at the category helm, Myntra is signalling intent: sharpen the assortment, accelerate growth and keep fashion firmly at the centre of its marketplace.
 

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e-commerce

Samsung Galaxy S26 series now available for instant delivery on Instamart

AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.

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MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.

The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.

The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.

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The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.

Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.

Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.

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The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.

The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.

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