iWorld
Myntra and Voot partner to bring Myntra Fashion Superstar Season 3
Mumbai: Myntra and video streaming platform Voot have come together to launch Myntra Fashion Superstar Season three exclusively on Myntra Studio on the Myntra App and Voot starting 11 November.
The show will provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess. Centered on the theme #MFSIWearMyStory, the new season will showcase the hunt to find India’s next big fashion influencer and leverage the synergy between iconic fashion trends and social media.
The show will witness several budding and established fashion, lifestyle, and beauty influencers battle it out based on their inherent talent, individual expression, and powerful engagement. The episodes have also been designed to highlight Myntra’s thriving influencer engagement channel such as Myntra Studio, the platform said on Thursday.
Myntra VP and business head – social commerce Achint Setia said, “This edition will focus on shaping mindsets around celebrating unfiltered, and real conversations alongside the most relevant and credible voices. Our partnership with Voot will enable us to attract the highly engaged viewer base of Voot and expand the pool of fans for the show. We are also thrilled about Myntra’s proprietary technology allowing viewers to not just watch the show but also interact live with the contestants and the judges, as well as shop all the looks of the influencers (contestants) via Myntra Studio on the Myntra app.”
In addition to the launch of Season three of MFS, 11 November will also witness Myntra Studio offer India’s largest assortment of shoppable looks handpicked by sought-after fashion and beauty influencers sharing the latest styling trends and hacks, added Setia.
Viacom18 Digital Ventures head-AVOD (Voot) Chanpreet Arora said, “We respect the commitment that they (Myntra) has shown towards accepting and being a part of the pop culture community. While Myntra is the leader for young fashion, it’s great to see them actively adopting the pop culture trend. Voot is the leader for creating content for the youth and always being the youth whisperer. As a brand that strongly resonates with the youth, our association with Myntra will allow us to leverage our combined strengths to ensure the show achieves significant reach and scale.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
