iWorld
MX TakaTak announces exclusive launch of ‘Kanta Laga’
Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track “Kanta Laga” from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.
As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive period before its distribution to any other Indian short video apps, said the statement.
Commenting on the launch, Neha Kakkar said, “As an influencer on this platform, I am glad to extend our partnership for our new song and I am hoping the MX TakaTak community will come out in support of this peppy track and make it go viral.”
“Short video apps have become one of the key mediums for artists like us to connect with our fans. I am extremely thrilled to partner again with MX TakaTak for our exclusive launch for Kanta Laga,” remarked Tony Kakkar. “TakaTak’s audience has always been encouraging and interactive, making our collaboration with the platform more seamless. We can not wait for the audiences to groove on the song and show us their creativity in fun video challenges.”
YoYo Honey Singh added, “Collaborating with two trendsetters Kakkar siblings and MX TakaTak for Kanta Laga is a great combination to make content viral. This composition is very close to my heart. It is a song we have thoroughly enjoyed creating and I am sure music enthusiasts will revel in listening to it.”
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
