iWorld
MX Player set to launch 5 new original series
MUMBAI: MX Player, the local video player and entertainment platform with 70 million daily active users, has announced the launch of its first five MX Original Series that will go live starting 20 February.
Streaming premium content for free, this ad-supported video on demand platform hosts a large repository of over 1,00,000 hours of licensed content from leading content creators and partner platforms such as ALTBalaji, TVF, Arre and SonyLIV amongst others. MX Player integrates all forms of entertainment on one app – top grade offline video playing capabilities, online streaming and music streaming powered by Gaana, as offerings for its viewers.
MX Player CEO Karan Bedi said, “Our vision is to build a platform that caters to every entertainment need of the discerning viewer starting from playing a video in any format, to watching stories across every genre and even listening to music for every mood! As more people move towards consuming content online, we want to create digital-first stories that appeal not only to the urban audiences but also much beyond. We have collaborated with some of the best talent in the industry to create our slate of MX Originals that will bring us a step closer to becoming the go-to destination for entertainment in India.”
Driving synergies with this vision is the new brand ideology wherein MX Player defines ‘Everytainment’ – a promise to deliver entertainment for every mood. Elaborating on the same, Bedi said, “Everytainmnet is the core of our product and combines not just all forms of entertainment but also caters to content for every season, every reason, every occasion and most importantly, every mood. So whether you're happy, sad, mellow, active or excited, we have a story, a song or a moment for you. We showcase films, web series, sports and news, and with our original programming, we are exploring various new genres spanning satire, drama, comedy, chat shows, historical sagas, biopics, big ticket reality shows and more across multiple languages. The new music tab on our platform will allow viewers to stream music, powered by Gaana on the same app and has made us the one stop shop for all things entertainment. ”
The five new MX Original Series will appeal to different audiences across varied geographies. Be it Aafat which is about five women who are breaking stereotypes while struggling to get married in Delhi’s arranged marketplace; Hey Prabhu that traces the story of a twitter god who has to navigate the offline troubles of life; ImMature, A TVF creation that is a coming-of-age story about the many first adventures of three young boys in school; Lots of Love (in Tamil and Telugu) which is a story of four friends and how a trip changes their lives or Famously Filmfare.
The product has been built from scratch with a simple and intuitive interface and offers sub-one-second latency to its viewers, which translates to instant streaming. By using massive scale datasets, MX Player has created a recommendation and personalisation engine. Additionally, MX Player is leading the way in video tech by building better compression algorithms to optimize streaming on the top of global compression standards like H-265.To further enhance the user experience, the app comes with features like adjusting volume and screen brightness on the go while streaming, vertical trailers for special shows and offline playback feature which allows users to download content and view without an internet connection. The app is built keeping low-to-high end devices in mind and works well for fluctuating networks.
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
