iWorld
MX Player set to launch 5 new original series
MUMBAI: MX Player, the local video player and entertainment platform with 70 million daily active users, has announced the launch of its first five MX Original Series that will go live starting 20 February.
Streaming premium content for free, this ad-supported video on demand platform hosts a large repository of over 1,00,000 hours of licensed content from leading content creators and partner platforms such as ALTBalaji, TVF, Arre and SonyLIV amongst others. MX Player integrates all forms of entertainment on one app – top grade offline video playing capabilities, online streaming and music streaming powered by Gaana, as offerings for its viewers.
MX Player CEO Karan Bedi said, “Our vision is to build a platform that caters to every entertainment need of the discerning viewer starting from playing a video in any format, to watching stories across every genre and even listening to music for every mood! As more people move towards consuming content online, we want to create digital-first stories that appeal not only to the urban audiences but also much beyond. We have collaborated with some of the best talent in the industry to create our slate of MX Originals that will bring us a step closer to becoming the go-to destination for entertainment in India.”
Driving synergies with this vision is the new brand ideology wherein MX Player defines ‘Everytainment’ – a promise to deliver entertainment for every mood. Elaborating on the same, Bedi said, “Everytainmnet is the core of our product and combines not just all forms of entertainment but also caters to content for every season, every reason, every occasion and most importantly, every mood. So whether you're happy, sad, mellow, active or excited, we have a story, a song or a moment for you. We showcase films, web series, sports and news, and with our original programming, we are exploring various new genres spanning satire, drama, comedy, chat shows, historical sagas, biopics, big ticket reality shows and more across multiple languages. The new music tab on our platform will allow viewers to stream music, powered by Gaana on the same app and has made us the one stop shop for all things entertainment. ”
The five new MX Original Series will appeal to different audiences across varied geographies. Be it Aafat which is about five women who are breaking stereotypes while struggling to get married in Delhi’s arranged marketplace; Hey Prabhu that traces the story of a twitter god who has to navigate the offline troubles of life; ImMature, A TVF creation that is a coming-of-age story about the many first adventures of three young boys in school; Lots of Love (in Tamil and Telugu) which is a story of four friends and how a trip changes their lives or Famously Filmfare.
The product has been built from scratch with a simple and intuitive interface and offers sub-one-second latency to its viewers, which translates to instant streaming. By using massive scale datasets, MX Player has created a recommendation and personalisation engine. Additionally, MX Player is leading the way in video tech by building better compression algorithms to optimize streaming on the top of global compression standards like H-265.To further enhance the user experience, the app comes with features like adjusting volume and screen brightness on the go while streaming, vertical trailers for special shows and offline playback feature which allows users to download content and view without an internet connection. The app is built keeping low-to-high end devices in mind and works well for fluctuating networks.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
