iWorld
MX Player recognized as a “Great Place to Work”
MUMBAI: Rising to the top in a short span of 15 months, entertainment streaming platform MX Player has been recognized as a “Great Place to Work”. The young brand, that went live with its OTT offering in February 2019, has been certified in the small and mid-size organizations category, in the survey conducted by Great Place to Work Institute, India.
With a strength of 300 employees across its Mumbai, Delhi, Bengaluru and Beijing offices and a participation of 87 per cent, MX Player’s organizational strengths were reflected as pride responsibility and empowerment – mirroring its work environment of camaraderie, respect and a culture of going over and beyond the call of duty whilst on the job.
“The continued success of MX Player is attributed to its employees and their passion”, said MX Player HR head Anjani B Kuumar. He added: “We aim to create a holistic environment while offering well-rounded opportunities to our employees that is reflected in the results of the survey. Staying true to our proposition and delivering ‘everytainment’ to the audiences while having a happy set of employees is something, we truly take pride in.”
The Great Place to Work® assessment is considered the gold standard in the space of workplace culture globally and evaluates an organisation based on its employee feedback and people practices impacting the entire lifecycle of employees. The institute evaluates more than 1000 organisations every year in India and only the organisations meeting the criteria based on the rigorous assessment get certified.”
Prasenjit Bhattacharya, CEO, Great Place to Work® Institute, India said, “The Great Place to Work® Certification indicates that there is a high level of trust, pride and camaraderie in the workplace culture. We see a high trust culture normally translates to sustained business performance.”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
