iWorld
MX Player joins Tata Play Binge as its 17th OTT platform
Mumbai: Tata Play Binge and MX Player have collaborated to entertain India and Bharat together. Following this partnership, MX Player will join the band of the 16 existing popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON, and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and a single user interface. Viewers can also enjoy free content on Tata Play Binge.
With the latest addition, viewers will have access to an additional 5000+ films and 800+ shows in Hindi, Tamil, Telugu, and other languages from MX Player, further strengthening its commitment to offer viewers the best of entertainment.
MX Player will unlock a differentiated content library on Tata Play Binge consisting of MX Originals, Bollywood and Hollywood movies, South Indian dubbed movies, Korean dramas and more.
Subscribers of Tata Play Binge who have MX Player as part of their package will get to enjoy an ad-free content viewing experience without any interruptions. Tata Play Binge can be accessed through large-screen connected devices—Tata Play Binge+, an Android set-top box, and the Tata Play edition of the Amazon FireTV stick, along with the Tata Play Binge mobile app and the website.
Commenting on the addition of a new partner app, Tata Play chief commercial and content officer Pallavi Puri said, “We now proudly host 17 coveted OTT apps under one roof and aim to create a unique and robust platform for all things entertainment through Tata Play Binge. Teaming up with MX Player and adding its rich content library to our OTT aggregation platform will bring great value to our viewers; and together, we hope to expand the viewership base of each other.”
Speaking of this collaboration, MX Player business head-SVoD Abhishek Joshi said, “At MX Player we are committed to creating an immersive digital entertainment ecosystem that provides our users with content that is universally appealing and engaging. Our partnership with Tata Play Binge gives us an opportunity to make our content widely accessible and available, further strengthening our existing user base. We are delighted to partner with them in their endeavour to bring the best of entertainment and unleash the power of an enriching content viewing experience for all viewers.”
Gaming
Sony raises PS5 prices for second time in under a year
US disc edition jumps $100 to $649.99 as memory costs surge.
MUMBAI: Sony just hit the pause button on affordable gaming because when memory prices skyrocket, even the Playstation has to pay the premium. Sony has announced its second price increase for the Playstation 5 range in less than a year, citing pressures in the global economic landscape and a sharp rise in memory component costs driven by AI demand.
In the US, the PS5 disc edition will rise from $549.99 to $649.99, a $100 hike while the digital edition increases to $599.99. The more powerful PS5 Pro will jump $150 to $899.99. The Playstation Portal remote player will also rise by $50 to $249.99. The new prices take effect on 2 April 2026.
Similar increases have been applied in the UK (£90 per model), Europe and Japan. Sony last raised PS5 prices in the US in August 2025.
“We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” Sony said in a blog post.
The hikes come amid an unprecedented surge in memory prices, as manufacturers prioritise supply for AI data centres. Analysts say Sony had likely secured price protections for components that have now expired, forcing the company to protect its hardware margins.
Ampere Analysis research director of games Piers Harding-Rolls told CNBC that further increases from Microsoft and Nintendo would not be surprising, though Nintendo may hesitate to raise the price of its recently launched Switch 2 while establishing the new platform.
The increases arrive eight months before the highly anticipated release of GTA 6, which is expected to drive strong console sales. However, early reactions online have been a mix of disappointment and resignation, with growing concern that premium gaming is increasingly becoming a hobby for higher-income players.
In a sector already grappling with tariffs, inflation and component shortages, Sony’s move underscores a tough reality: even the most popular consoles are not immune to the rising cost of keeping up with the latest technology.
