iWorld
MX Player gets into a multi-year partnership with Lionsgate
Mumbai: MX Player has partnered with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres.
With over 200,000 hours of content across 800+ original series, web series, international, dubbed content and an average time spent of 56 minutes per user per day, MX Player continues to ink partnerships to make quality content available to all of its users.
MX Player senior vice president (content acquisitions and alliances) Mansi Shrivastav said, “At MX Player, we are invested in our consumers. As the second largest entertainment ecosystem across the globe, we have continually and consistently brought diverse content to the platform across genres, formats, and languages. Our partnership with Lionsgate allows us to bring some of the most popular and commercially acclaimed Hollywood films to our viewers in their local languages.”
She further added, “This partnership also enables us to attract new users to the platform while consolidating our existing audience base. We are thrilled with this alliance and look forward to working closely with the team at Lionsgate to make more Hollywood content available for users in the region.”
MX Player users in India, Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka, and the Maldives will now have access to 50+ Hollywood blockbuster films dubbed in Hindi, Tamil, and Telugu each year as a result of this collaboration.
Through this collaboration with Lionsgate, MX Player will have access to the most recent and well-liked Hollywood blockbusters, significantly broadening its current content inventory and enabling fans to watch movies in their preferred language.
Lionsgate vice president (licensing and content partnerships) Gayathiri Guliani said, “Lionsgate has been bullish for its compelling content slate, and we are delighted to partner with MX Player as this will multiply our consumption, reaching out to maximum viewer base. It’s all about genre diversification, breaking language barriers, and having the best stories to watch. This alliance is all set to grow with multiple Lionsgate titles made available on the platform, spoiling viewers for choice.”
“Hunger Games: Mockingjay part 1”, “Hunger Games: Mockingjay part 2”, “War” (2007) and “Destruction: Las Vegas” (2013) are among the recommended titles for September 2022 on MX Player.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
