iWorld
MX Player adds gaming to its offerings
MUMBAI: MX Player brings users a new flavor of entertainment by adding gaming to its existing offerings. The platform has announced its in-app gaming feature that hosts 9 hyper casual, easy to learn HTML 5 Games which viewers can enjoy even without data or internet access on android phones. The games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide and Plus Minus
Having launched earlier this year with the promise of providing ‘Everytainment’ – the platform is emerging as the one stop shop for all things entertainment with its best in class offline video playing capabilities, critically acclaimed Original Series, a large online streaming repository of over 200,000 hours of premium content, 20 Million songs powered by Gaana, and its latest addition: gaming.
The app is further enhancing the platform experience by introducing a loyalty program that rewards its core users with ‘MX Coins’. Through this virtual currency, MX users will now get various benefits like Access to premium content; Exclusive benefits and discounts on some of the leading brands like PayTM, Myntra, Oyo, Fasos, Box8, Grofers, Zivame, Cult.fit, ixigo, Zoomcar, 1mg, easemytrip and many more and Participation in game tournaments with the opportunity to win real cash!
MX Player CEO Karan Bedi said, “Our vision is to fulfil every entertainment need of our user base and adding gaming as a feature to our platform is yet another step in that direction. We are constantly striving to push the envelope – be it with our selection of originals, our curated library of diverse premium content, by integrating audio music and now gaming – we are remaining true to our vision of everytainment. With this move, we want to engage with the nearly 300 million online gamers in India, while also giving our existing users an engaging and fresh experience. By the end of the financial year we will have at least 30 games live on our platform”
MX Player COO Vivek Jain said, “Our customers are overwhelmingly telling us that they want more entertainment use cases in the app. We are humbled by the rate at which video streaming and audio music is being adopted. We are very bullish about the gaming industry in India and expect it to exceed $5 Billion by 2022. We will continue to invest in not only building more India specific games but also in building new and innovative platform features on top of gaming like tournaments, 1-on-1 battles & various social features to make the experience more engaging.”
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
