GECs
Musicnotes inks deal with Sony
MUMBAI: The online digital sheet music, Musicnotes.com, has announced a new, long-term distribution agreement with Sony/ATV Music Publishing.
According to an official release, Musicnotes.com will produce and sell digital sheet music and guitar tablature for songs from throughout Sony/ATV’s extensive catalog.
Sony/ATV Music Publishing, a joint venture between Sony and Michael Jackson joins an impressive list of music publishers and administrators already offering sheet music for their artists on the Musicnotes.com web site. These publishers include Alfred Music Publishing (encompassing the Warner/Chappell catalog), BMG, Zomba, EMI Christian, Word Music and dozens of additional publishers.
Musicnotes.com will offer digital sheet music downloads for songs from Sony/ATV’s impressive roster of songwriters. This sheet music includes songs written by Beck, Sarah McLachlan, Richie Sambora, Gretchen Wilson, Stevie Nicks, Oasis, KT Tunstall and Fall Out Boy — as well as the seminal rock and roll group, The Beatles.
“As a music publisher, we are always looking for new and innovative ways to promote our songs and songwriters,” said Sony/ATV chairman and CEO David Hockman. “We are delighted to work directly with Musicnotes.com, whose expertise and large, loyal customer base makes them the clear leader in the digital sheet music marketplace.”
As a result of the agreement, the official release adds that Musicnotes will also be offering guitarists a wide selection of interactive lessons for Sony/ATV’s songs in Musicnotes’s popular Guitar Guru Sessions(TM) format.
“The addition of Sony/ATV’s song catalog to our site is wonderful news for our customers,” said Musicnotes CEO, Kathleen Marsh. “These songs represent some of the best-known and adored works of all-time, and we are extremely excited to work with Sony/ATV in allowing musicians to learn to play these works using our market leading format.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
