DTH
Murdoch: Still hungering for DTH
There was great speculation whether Rupert Murdoch would do it again – raise the DTH issue, which has got Star TV into trouble time and again in the past, what with rivals rushing to ministers and getting them to unenthuse over-excited information and broadcasting ministers about allowing it in India. But Murdoch apparently seems to have been undeterred by the past, when he met with I&B minister Arun Jaitley. He popped the same proposal: allow DTH. In a different garb though.
The minister – in a meeting with journos – said that Murdoch has proposed that he will use DTH for long-distance education in India in conjunction with the Internet, a proposal former ISkyB number 2 Urmilla Gupta has been flaunting for some time now. Jaitley said that Murdoch told him that he was considering tying up with some Indian Universities to promote distance education and health training.
In a forty minute discussion with the Minister, Murdoch said that he was in favour of an open skies policy wherein he expected the Govenment’s whole-hearted support. Murdoch also highligthed the fact that Ku-band broadcasting is not harmful and it is the wave of the future and India cannot be left out of it. True, because even a so-called totalitarian (in Murdoch’s words) state like China is experimenting with DTH.
When asked about the restructuring of Star TV, he said that the process was still on but there was no time-frame for its completion. Mr Murdoch further revealed that he had picked up a small stake in a Bangalore based IT company about which no details were disclosed by him.
Murdoch told reporters that Star TV is considering going in for an for an Initial Public Offering but a time frame for it has not been set as yet. He later met Information Technology Minister Pramod Mahajan with whom he discussed infotech policy outlines, and also discussed the old bubear, DTH, and convergence in India.
Later at night, Murdoch attended a bash thrown by Star TV on behalf of Janata Ki Adalat host Rajat Sharma where even Prime Minister Atal Behari Vajpayee was supposed to turn up.
After the party, he flew into the night in his private jet, headed for Hong Kong to ensure his partnership with C&WHKT is fine fettle and sort out other issues relating to Star TV in Asia.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
