DTH
Murdoch: Still hungering for DTH
There was great speculation whether Rupert Murdoch would do it again – raise the DTH issue, which has got Star TV into trouble time and again in the past, what with rivals rushing to ministers and getting them to unenthuse over-excited information and broadcasting ministers about allowing it in India. But Murdoch apparently seems to have been undeterred by the past, when he met with I&B minister Arun Jaitley. He popped the same proposal: allow DTH. In a different garb though.
The minister – in a meeting with journos – said that Murdoch has proposed that he will use DTH for long-distance education in India in conjunction with the Internet, a proposal former ISkyB number 2 Urmilla Gupta has been flaunting for some time now. Jaitley said that Murdoch told him that he was considering tying up with some Indian Universities to promote distance education and health training.
In a forty minute discussion with the Minister, Murdoch said that he was in favour of an open skies policy wherein he expected the Govenment’s whole-hearted support. Murdoch also highligthed the fact that Ku-band broadcasting is not harmful and it is the wave of the future and India cannot be left out of it. True, because even a so-called totalitarian (in Murdoch’s words) state like China is experimenting with DTH.
When asked about the restructuring of Star TV, he said that the process was still on but there was no time-frame for its completion. Mr Murdoch further revealed that he had picked up a small stake in a Bangalore based IT company about which no details were disclosed by him.
Murdoch told reporters that Star TV is considering going in for an for an Initial Public Offering but a time frame for it has not been set as yet. He later met Information Technology Minister Pramod Mahajan with whom he discussed infotech policy outlines, and also discussed the old bubear, DTH, and convergence in India.
Later at night, Murdoch attended a bash thrown by Star TV on behalf of Janata Ki Adalat host Rajat Sharma where even Prime Minister Atal Behari Vajpayee was supposed to turn up.
After the party, he flew into the night in his private jet, headed for Hong Kong to ensure his partnership with C&WHKT is fine fettle and sort out other issues relating to Star TV in Asia.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
