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Mumbai girls launch new premium online content channel Girliyapa

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MUMBAI: A ‘bindass’ group of girls from Mumbai has created a premium online content channel Girliyapa about women that intends to create progressive content, but not only for women.

The all women team at Girliyapa aims at sharing fun, quirky stories from a woman’s perspective that will make one think beyond the clichés. The Girliyapa team of women want to say things women always ‘think of’, but never say perhaps because of their fear of being judged by society and thier peers

Announcing the launch, Girliyapa channel head Tracy Dsouza said, “Yes! We feel you. We hear you women. That’s why my gang of girls and I created ‘Girliyapa’ exclusively for you. We are going to try to make liberal content – content that tells stories and experiences about women, by women in an entertaining treatment. Come join us and explore womanhood with Girliyapa and share with us what you think! We would love to hear from you.”      

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Our country has progressed in so many was and in so many fields but yet women feel or are made to feel guilty for the most natural phenomenon of their life, menstruation. In an attempt to demystify the monthly ‘phenomenon’ the girls have decided to do something that has never been thought about in India by presenting the funny and quirky situations one experiences during their periods.

The first presentation by the team of girls was launched around International Women’s Day on addressing this issue through their popular #The Period Song.  The song was created to celebrate menstruation and womanhood in general. The Girliyapa team took a popular party track and turned it into a ‘period’ anthem.

The lyrics and the video revolve around a teenage girl who as and when gets her first period, is transported to a surreal space called ‘The Period Club’. There, she goes through different experiences, and is offered solutions by more experienced women on how to deal with menstruation and its companions like cramps, cravings, mood swings, pimples etc. The video has a lot of laugh out loud moments, relatable insights and pop cultural references for example ‘daadi left the club but mama abhi baki hai’, ‘red wedding in my pants’, etc.  

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The video features celebrities and social influencers like Sandhya Mridul, Rukhsar Rehman, Pavleen Gujral, Rajshri Deshpande, Sumeet Vyas, Nidhi Singh, Naveen Kasturia, Maanvi Gagroo, Jitendra Kumar, Akanksha Thakur, Santushi Shetty, Sumukhi Suresh and other YouTubers like Rickshwali, etc.

In its second video presentation Why should Hot Girls have all the fun?,  the Girliyapa team has showcased the exact opposite by showing a not so hot women confronting a guy who is staring at their hot friend and explain logically why he should look at them instead.

 

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iWorld

Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut

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MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.

The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.

“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”

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Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.

Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.

For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.

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