GECs
Mukta sells telecast rights to SET
Bollywood showman Subhash Ghai’s Mukta Arts yesterday ended all speculation regarding the sale of satellite telecast rights of its film library when it announced that Sony Entertainment Television had bought them.
The deal, which includes the entire Mukta film library of 12 films, is for Rs 161 million for a five-year period. The company’s first deal to sell its movie library to B4U channel fell through last year.
“We were talking to several channels for the last one year and finally signed the agreement with SET this (yesterday) afternoon,” the Press Trust of India quoted company executive director Parvez Farooqui as saying.
Farooqui was quoted as saying Mukta Arts was open to enter into a similar arrangement with other television channels for its future movies.
The 12 films include Ghai’s first blockbuster Karz, which was released in 1980, Yaadein, Taal, Pardes, Khalnayak, Saudagar, Karma, Hero, Trimurti, Rahul, Ram Lakhan and the still-to-be released Badhaai Ho Badhaai.
Mukta sold the rights for Badhaai Ho Badhaai alone for Rs 12.5 million.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
