Movie Channels
Mukta A2 Cinemas enhances hygiene measures in preparation for lockdown end
MUMBAI: Mukta A2 Cinemas has announced its readiness to resume nationwide operations once the ongoing lockdown comes to an end. In order to guarantee the safety of its patrons, Mukta A2 has further enhanced its existing health & public safety measures across India and ensured that all of its locations are compliant with the enhanced safety and precautions plan for cinemas as per guidelines followed across the globe.
Under this plan, a series of stringent SOP’s on sanitation for health and public safety norms will be implemented for the first few months of operations upon reopening. The newly implemented mandates include:
· The prioritisation of new standards of hygiene and sanitisation. This will include the disinfection of all areas within a cinema’s premise, including the box office, security area, lobby, restrooms, and food and beverage stands. This measure will further be strengthened by daily deep cleaning and sanitisation of strategic locations within the cinema including auditorium seats.
· The implementation of social distancing norms. This will be achieved through compulsory body temperature checks upon entry to the theatre for all guests, employees, and visitors, making masks mandatory, and the proper demarcation of all queues. Patrons will be encouraged to book tickets, food and beverages online and digital, contactless transactions to maintain social distancing.
· Social distancing will be enforced in auditoriums with Matrix Seating, in line with global cinema standards as per the directives received from the government of India. All entry and exits will be done row-wise and monitored to maintain one metre space between guests during this time.
· All cinema employees will be held to the highest standards of cleanliness, with only medically certified staff, permitted to work. The usage of masks, gloves and the Aarogya Setu app will be mandatory.
Mukta A2 Cinemas managing director Rahul Puri said, “The spread of the COVID2019 pandemic has had an unprecedented impact on the world, confining millions of families to their homes. At Mukta A2 Cinemas, we understand the passion and love that people in our country have for cinema and remain confident that they will return to the big screen once operations resume,”
Puri added, “In order to ensure our patrons a safe and stress-free cinematic experience, we have implemented the health and hygiene guidelines in accordance with Global Standards. With these measures in place, we stand ready to resume business and look forward to welcoming all our guests back at the earliest.”
Mukta A2 Cinemas business head Sachidanand Shetty said, “We at Mukta A2 Cinemas have always believed that our guests' safety and well-being matter the most to us. Hence, when the current pandemic scenario drastically changed the way we look at the future, Mukta A2 Cinemas has during this downtime period geared up for the new normal hereafter.”
He further added, “The new normal will consist of proactive measures taken to increase public health & safety by ensuring disinfection, increased pest control, and repetitive sanitation processes along with social distancing will be the action plan for us to move forward. We at Mukta A2 Cinemas pray that all our guests take care of themselves in these trying times and look forward to hosting them once we re-open."
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
