GECs
MTV’s ‘Kitni Mast Hai Zindagi’ to bid-adieu on 18 May
MUMBAI: MTV India, which had forayed into the fiction space with Kitni Mast Hai Zindagi (KMHZ), has decided to wind up the show. KMHZ which will go off air on 18 May.
The youth oriented show, which was conceptualised as a 39 episodes, enjoyed an extended run of 107 episodes due to its immense popularity among the youth, states a media release.
KMHZ showcases the talent of the ‘super six’ (two boys and four girls) who were discovered after a country-wide talent hunt conducted by MTV and Balaji.
The last day of the shoot was quite emotional. The crew parted with group snaps and a whole lot of bitter-sweet memories, adds the release.
Panchi Bora – Ananya, the protagonist, says, “It was a fun to be a part of the serial. I never thought I would get to act in a TV serial, that too from the Balaji stable. It’s been just a day since the last shoot and I’m already missing my crew, my friends who now are now like a family to me. I am really grateful that I got the opportunity to work with Balaji and MTV.”
Balaji Telefilms creative head Aparna Dubey says, “It’s been fun and hard work all the way. The new actors were so professional and thorough in their approach. I wish them all the best and I’m looking forward to work with them in the future.”
MTV Networks India senior vice-president creative and content adds, “Kitni Mast Hai Zindagi was our first venture into the youth fiction space and has been a great learning experience for us, giving us a clear indication of our way forward in this space. The youth can watch out for more experimentation and freshness on MTV.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
